A very uncommon tool developed by a very understated man, Simon Wardley created a mapping tool to assess the components of any business, industry, or offering in terms of the user. I created this map (or rather its more complex cousin) for a client some years ago, and it serves a perfect demonstration of the…
We have long-since exited what we called the “covid world.” However, the market realities that shaped the venture capital and technology landscape during the shortages, supply chain hiccoughs and disasters, and lockdown economic roller coaster continue to play a significant role in the world of raising capital.